SQUID GAME: THE CHALLENGE and the final season of THE CROWN are set to have similar deals.īranding with T-Mobile and Nespresso has also been vital in funding the upcoming Netflix Cup, which will be Netflix’s first attempt at live sports when it streams later this month. Frito-Lay specifically became a sponsor of LOVE IS BLIND recently, with the brand’s logo being incorporated onto the title card of the show. It’s to build something bigger and better than what exists today.”Īlong with serving traditional ads to viewers on the ad-tier plan, working with advertisers has led to some interesting collaborations with Netflix IPs. “Our goal isn’t just to offer the same products and tools the industry has come to expect – although we’ve made a lot of progress on that front over the last year. “We have built an incredible foundation, focusing on areas advertisers told us matter most,” said Amy Reinhard, President of Advertising at Netflix.
Since rolling out its ad-tier subscription, Netflix has garnered 15 million users on the less expensive plan. Published: NovemPhoto by Giordano Rossoni via Unsplash Netflix’s Ad Tier Hits 15 Million Active Monthly Users By Movieguide® Contributor
